The Meatrix

Dare to enter…The Meatrix.  A closer look at the meat products industry.


12 Things You Can Do To Help Mitigate Climate Change

An Environment Cartoon By Cris Madden

The terms Global Warming and Climate Change can sound daunting and uncomprehensible to some folks.  But these issues are not just the concerns of global corporations or eco-advocates (come to think of it – we SHOULD BE eco-advocates).  Our behavior and the way we conduct our lives on a daily basis impacts the earth.  Small actions are part of habits. Make no mistake, we are all interconnected.

Believe it or not, there are some things that we can all practice to do our share in mitigating climate change.

Since the principal greenhouse gas is carbon dioxide (CO2), we need to reduce our our personal usage of fossil fuels.

  1. Keep your car in tip top shape.  A untuned-up vehicle uses up more fuel and therefore releases more CO2 in the atmosphere.
  2. Check your tires regularly.
  3. Drive smart.  Use progressive accelerating so as not to waste fuel.  Driving in spurts and quick stops wastes fuel.
  4. Carpool, if you can. Not taking your car for even just two days per week will reduce your CO2 emissions by 721 kilograms per year.
  5. Remove excess weight from your car.  The engine will labor more from the excess baggage.
  6. Buy local produce.  This reduces the need to transport these products.  You also help your local farming communities.
  7. Buy recycled paper products.  It takes less energy to recycle paper than to make new paper products.
  8. Reduce garbage.  A reduction of about 2% in your garbage output can reduce your CO2 emissions by 453 kgs.  Bring your own cloth bags to the market.
  9. Turn off unused electronic devices.  Keeping VCRs, TV sets, DVDs, lights and computers on Standby Mode still requires energy from the grid. What’s more vampire power can also take a bite out of your wallet.
  10. Replace frequently used bulbs with compact flourescent lamps (CFLs). The new bulbs will last longer and use less energy. This means less energy required from the power grid.  Replacing two incandescent bulbs with CFLs, for instance, can reduce our personal CO2 emissions by 136 kgs.
  11. Support recycling.
  12. Share this with others.

Visual Pollution

Visual Pollution is a term given to describe visual elements of a landscape or vista that are unattractive or uncomfortable to look at.  If pollution refers to the fouling of air, water and land due to man-made activities.  Visual pollution can be described as the fouling of landscapes or vistas (“uglification”,  if you will).

Visual pollution, however, is an aesthetic issue and what is clutter to one man (e.g. billboards) can be a well-placed advertisement to another.   Personally, I believe space can say as much as something that is printed.   There should be a balance between the two.   Billboards can also lend character to their location.  In fact,  some places are well known for their signs (Hong Kong, Times Square and Las Vegas immediately come to mind).   Just recently, the Mandaluyong city government dismantled billboards along the 23-kilometer stretch of EDSA (E.  De Los Santos Avenue).  These billboards featured members of the Philippine rugby team promoting a brand of underwear.    The city mayor’s office says these signs did not have the necessary permit and they believe these can also be offensive to underage children.

As long as there’s space, there’s always an ad waiting to be printed – and a sponsor willing to pay for it.

Billboards and signs are the usual culprits.  But this problem is more complex than it looks.  The rise of global brands in today’s competitive business environment has also brought with it the increasing need to be heard and seen.   In an attempt to stand out from the crowd, businesses employ non-traditional advertising techniques, which covers a multitude of media, not just billboards and signs.   Nowadays we see bus/tram wrap-around stickers, cab signs and even ads on the backs of printed receipts.   As long as there’s space, there’s always an ad waiting to be printed – and a sponsor willing to pay for it.


Dear MMDA,

I really appreciate your efforts in adding a touch of green to our city as shown by these palm trees in the road median. But what happens when these trees grow up to their full size? Where will you transfer them? Their leaves are starting to turn brown. The soil in the shallow plant boxes may not be able to sustain their growth. Shouldn’t this be the first consideration before planting them?

The Eco-Academy Experience with Johnson and Johnson

Partners for a worthy cause

In spite of the stormy weather, eco-advocates from the Johnson and Johnson (Philippines) Inc. trooped to the La Mesa EcoPark last June 24, 2011 for the Eco-academy Experience. This company-wide, cross-sector activity was held in cooperation with ABS-CBN’s Bantay Kalikasan. The Johnsonians attended two environmental modules that day –   “Composting and Vermi Culture” and “Organic Farming and Community Gardening”.

Going green

Bantay Kalikasan’s Daryn Castillo kicked off the proceedings with the opening remarks, followed by a few words from Mary Grace Gervasio (Johnson & Johnson). After a short audio-visual presentation, the attendees were divided into groups for the team games. Everyone had a great time!  The J&J volunteers showed competitiveness and great teamwork while having fun.

Playing "Teeter"

The module on Composting and Vermiculture was especially helpful since it also helped dispel some of the misconceptions that a lot of us have on earthworms.

The Organic Farming and Community Gardening was next, and to drive home the message, this session culminated with a potting and planting activity.

Everyone was hauled out from the relative comfort of the meeting hall and into the nearby planting shed located a few meters outside. The volunteers gamely went outside and got their hands dirty.

After getting back into the meeting hall, the prizes were handed to the game winners. BK’s Daryn and J&J’s Buddy Antonio gave the closing remarks.

The activity ended with a sumptuous lunch and a reminder for everyone to drive safely.

Getting our hands dirty

Giving and volunteerism has always been a part of the Johnson and Johnson spirit. The J&J Credo states that …”We are responsible to the communities in which we live and work and to the world community as well.”   Well, that Johnsonian spirit was definitely present during that day.

Click here to learn more about Bantay Kalikasan

Click here to learn more about Johnson & Johnson

Click here to learn more about Johnson & Johnson Caring

Read the J&J Credo here.

The Eco Academy Experience

Islands of Trash?

The Great Pacific Garbage Patch is an area containing marine trash located between Hawaii and California. The exact size is unknown because it is constantly growing. It is sometimes referred to as Trash Island but this is a misnomer. It’s not just a single island but instead, it is an area containing deposits of debris.

Garbage patches happen when rubbish gets collected in oceanic gyres. A gyre is a convergence of wind and ocean currents. About 90% of the trash in garbage patches are made from plastic. Since plastic does not break down easily, it affects wildlife significantly e.g. whales and dolphins are snared in nylon nets, seagulls choke on straws and sandwich wraps. Longer term effects include accumulation of toxins which may be passed on to other animals, and subsequently up the food chain.

Some of the best ways to avoid these is by enacting stronger waste disposal and recycling policies. But why wait? We can start now by making a conscious effort to practice proper waste disposal at home. Let’s teach our kids more about how we can care for the environment.

We don’t need a movement to tell us why this is important.

Click here for more information on these garbage patches

Getting rid of light bulbs and CFLs

Ever wondered where that light bulb you threw into the trash can goes? How about the flourescent lamp you just left for the garbage men to collect? Incandescent light bulbs do not pose a serious health threat but compact fluorescent lamps (CFLs) are known to contain mercury, a known hazardous material. Mercury can be a serious health threat, especially to women and children. Some studies suggest that mercury may affect the heart and circulatory system. Some sources claim that mercury may also affect fetal development.

Although the mercury contained in CFLs may be small, the amount of this substance accumulates as we discard more and more of these light bulbs. There is also the danger of mercury from discarded items such as light bulbs and fluorescent lamps getting into our water supply. It takes only one fluorescent lamp to pollute 6,000 gallons of water.

In disposing light bulbs, make sure you wrap them in newspaper before placing them in a marked box. Make sure that you send them to a recycling center. In case of broken bulbs or lamps, never use the vacuum cleaner or the broom. Immediately turn off fans or air conditioners to help prevent the mercury from being airborne.

These simple tips can be done by the average household member but they certainly go a long way in helping keep our environment safe.